What we did
Identity
Photography
Production
The pandemic clouds disperse, and we see a rainbow carrying 20 years of celebration for Design, bringing together the largest community of cultural enthusiasts in Latin America.
Identity
The reunion
"How much time did we spend in the cave waiting for the storm to pass? All these years, cherishing a hug, talking face to face, drawing on the same page" Pablo and Seba, the heads of Trimarchi, ask themselves.
The Scottish illustrator, Angela Kirkwood, gave birth to childlike characters, triggering nostalgia for a gang of curious people who have been gathering at a basketball stadium to deepen into design for 20 years now.
Collectively, the theme for the 2022 edition was chosen: the Rainbow. Angela reinterpreted a mixture of all the colors from Trimarchi’s previous editions. But fear not, even though it might sound like an ending, it was just a denouement.
Photography
The return to the stadium
After a few years at the Provincial Hotel and some absences due to the pandemic, Trimarchi returns to the stadium where it grew, made mistakes, and learned.
The space that the greatest references of Global Design once visited, was once again inhabited by the eyes of thousands of designers who, coming from diverse places and backgrounds, filled the stands year after year.
Production
Everything on-brand
In the "Circular Program," Trimarchi invites different design-related projects (and those they are fans of) to develop one or several products using the art created by Angela to feed the spirit of celebration for its 20th edition.
In collaboration with VANS, the official merchandise was designed: T-shirts, tote bags, sweatshirts, and caps.
With Monoblock, pins, notebooks, and pens.
Credits
Client
Trimarchi by Domestika
Year
2022
Sector
Events
Trimarchi Co-creators
Pablo Pacheco
Seba Acampante
Creative production
Nicola
Illustration & Motion
Angela Kirkwood
Art direction & Identity design
Agustin Etchegaray
Nicola
Stadium mural
Elian & Jorge Pomar
Music
Santi Martínez
Speakers
Julia Sbriller
Niceshit Studio
Publicitarias
Elian y Pomar
Outside the cave
Santiago Carrasquilla
Adam J. Kurtz
Nicolas Madoery
Yon Frula
Crypto Arg
Luciana Balbi
Martín Tibabuzo
Hassan Rahim
Fashion Revolution
Stefan Sagmeister
Federico Callegari
VOICOT
La Linterna
Martin Shibuya
HORT
Circular Program
Cuervo Café
Monoblock
Sabor Streetwear
OPS Wear
House of Prints
Apotheke Velas
Coni Marchini
Unitivo
Exhibition
George Manta y Marquitos
Prints market
Fotosfera
Basement
Atu Savasta
PR
Agostina Orlandi
Photography
Santiago Vellini
Gonzalo Tacchini
Ignacio Bera
Santiago Martinez
Scenography
Martín Borini
Video
Ether Files
Orco Videos
Leo Mercado